Inbound Marketing Methodology

“The best way to turn strangers into customers and promoters of your business.”

Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.

Major themes:

Content Creation- You create targeted content that answers your customer’s basic questions and needs, and you share that content far and wide.

Lifecycle Marketing- You recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.

Personalization- As you learn more about your leads over time, you can better personalize your messages to their specific needs.

Multi-channel- Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration- Your publishing and analytics tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time.

Source: http://www.hubspot.com/