Diesel: Be Stupid Advertising Campaign

“Be Smart” – that is what our parents and teachers told us since we were young. While Diesel, an international jeans brand, takes “Be Stupid” as its philosophy.

Diesel Stupid Philosophy

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life.  You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. ( Source from Diesel )

The “Be Stupid” campaign is looking for 100 creative individuals (so-called stupid acts) to feature its coming Diesel Stupid Music Video, and will double up as Diesel’s 2010 clothing catalogue. Meanwhile, the unique video will not only exhibit the new collection, it will also expose the participators and their creative cause by directing people to their personal website and social networks. The following is the campaign, enjoy it and you will find what the real “Stupid” is.

Smart May Have The Brains, But stupid Has The Balls.




Smart Critiques. Stupid Creates.



Smart May Have The Answers,But Stupid Has All The Interesting Questions.



Smart Has The Plans,Stupid Has The Stories.



Smart Listens To The Head.Stupid Listens To The Heart.



Smart Says No. Stupid Says Yes.



Stupid Is Trial And Error.Mostly Error.



Smart Had One Good Idea And That Idea Was Stupid.







If We Didn’t Have Stupid Thoughts We’d Have No Interesting Thoughts At All.


We’re With Stupid.


Smart Sees What There Is. Stupid Sees What There Could Be.

Only The Stupid Can Be Truly Brilliant.

Stupid Might Fail. Smart Doesn’t Even Try.

Smart Plans. Stupid Improvises.

Long Live Stupid.

Source: http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/

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