“Be Smart” – that is what our parents and teachers told us since we were young. While Diesel, an international jeans brand, takes “Be Stupid” as its philosophy.
Diesel Stupid Philosophy
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. ( Source from Diesel )
The “Be Stupid” campaign is looking for 100 creative individuals (so-called stupid acts) to feature its coming Diesel Stupid Music Video, and will double up as Diesel’s 2010 clothing catalogue. Meanwhile, the unique video will not only exhibit the new collection, it will also expose the participators and their creative cause by directing people to their personal website and social networks. The following is the campaign, enjoy it and you will find what the real “Stupid” is.